Online market research consists of discovering, interpreting, and developing a system.

Discovering

Discovery can be finding new products, new ways to promote new products, or changing a product to fit the market need.  It can also be finding new ways to improve traffic and conversion.  Or it could simply be adopting a solution that somebody has discovered.

Discovery happens when you are curious, open-minded, and choose to learn new marketing techniques.

Interpreting

This is actually an extension of discovery.  Once you have discovered something, you have to interpret it.

Suppose, for example, you discover that writing articles for ezinearticles.com has improved the traffic to your website.  Now you have to interpret that event.  You have to look at the type of article you wrote, how you wrote it, and where you placed it.  You have to identify what it is that worked.

Once you have your interpretation in place, you have to test it.  Write another article, and another, and another, each time noticing what it is that made a difference.  Perhaps, you conclude that it is the way you chose your keywords that made all the difference.  Now, you have a formula.  Write articles optimized for keywords that have at least a 100 daily visitors and no more than 30,000 website competitors.

You arrived at this formula by noticing what happened, coming up with hypothesis after hypothesis, and testing each one.

To interpret something then is to make a distinction.  It is to distinguish one thing from another.  It is to pull out of a mass of data something that can be used in a formulaic way.  It is, in essence, replacing chaos with order.  When you can see a pattern to something, then you have made a discovery.  Identifying a positive pattern helps you to replicate it.  Identifying a negative pattern helps you to avoid it.

Observing what works and what does not work in any of your marketing efforts is creating something new.  When you learn to step out of feeling elated over success and dismayed over failure and instead take a scientific perspective on what is happening on not happening in your marketing, you are in the process of growing in your marketing skills.

Developing A System

Once you’ve discovered something and interpreted it, you have a formula.  As you continue to collect formulas, you will develop a system.  Using your system, you can organically develop a highly successful Internet marketing business.

For example, a system might look like this:

1.  Build a blog to reach my target audience.
2.  Write interesting articles that add value to the visitor’s experience.
3.  Write articles in a keyword-targeted way for ezinearticles.com to
get people to visit my blog.

Over time, this list of things that work will continue to build up.  Over time, you will have created a successful business.

Through using online marketing research, you were able to discover new things, interpret them, and develop a system.

Tags: online marketing research

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